Month: April 2008

American Idol Marketing Lessons

What Can I Learn About Marketing From American Idol?

Running Time: 15 Minutes

Description: If you have been watching American Idol this season, you already know how irregular this seasons competition has been.

I’ve been thinking about American Idol and what we can learn about marketing from the unusual results that have come back from the voting. Watch this session and learn the three criteria that every marketer should use when they are market their products and services.

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