Month: June 2014

Selling Information Products Is a Waste Of Time

Don’t bother selling information products they’re a huge waste of time!

I made my first online sales in 2001, five years after I started trying.  I’m not proud of that stat, but it’s true.

I did almost everything wrong.   Mostly because I was treating the web like something it wasn’t  – a digital transaction.  Getting caught up in the technical aspects of online selling is easy and today it’s the biggest problem online sellers face.

A sale whether online or offline is always a psychological transaction, not a digital transaction and if you forget that your sales will suffer.

Still Selling Information Products?

If you are you’re making a mistake.  Selling information is like selling digital transactions.  It’s the logical part of the sale not the emotional part that drives the behavior of your customers and students.  If this all sounds a bit too touchy-feely  for you listen in to today’s podcast where I reveal why selling information products is a waste of time.

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Is This Sales Tactic Deceptive?

Looks Can be Deceiving!

I learned a valuable marketing lesson at my local grocery store this week.  Definitely one my Mother Never Told Me.  Pricing your courses, products, services and information products is hard.  For most it’s more just trial and error, nothing really scientific about it.

For more sophisticated marketers, its’ all about testing, tracking more testing with split testing and multivariate software doing the heavy lifting.

There one thing that has always interested me is the psychology of pricing.  This weeks visit to a local big box grocery chain store that is now competing with a price slashing Walmart next door reminded me how much perceived value is worth.

And if you listen to today’s Podcast – Another Secret From the 52 Secrets My Mom Never Told Me About Internet Marketing – ask yourself if the tactic that Big Box chain is using is deceitful or necessary to compete.

For sure there is more than pricing than the sale price, heck we test all sorts of pricing models like a “pay as you go” or “bundling” and we’ll continue to test and tweak.  That’s the fun part of business!

Listen to today’s Podcast and learn what you can do value pricing is different that pricing.

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3 Ways To Price Your Courses

What’s the Best Way To Bundle or Price Your Courses?

There’s 3 things you should consider after listening to today’s Podcast – Another Secret From the 52 Secrets My Mom Never Told Me About Internet Marketing.

Out of the box most people just sell a course – you pay me – you get the content.  Definitely a quick and easy way to get started selling your courses online…

But is that model best fit what you’re trying to teach?  Does it best server the students you have?

All tough questions and things you’ll learn with feedback from students of your courses.

I’ve tried and tested a number of ways to bundle courses or restrict access and that’s what I’m sharing today.

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3 Ways To Price Your Courses

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Women Market Differently Than Men

What’s the Difference Between Hand Holding and Coaching?

Find out in today’s Podcast – Another Secret From the 52 Secrets My Mom Never Told Me About Internet Marketing.

When I first started online there were very few…. if any Women marketers who were selling courses about Internet Marketing. ( There’s one major exception which I mention in the podcast).

With 50 % of your market potentially being women… It might be a good idea to take a look at why Women Market Differently than Men.

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Get Paid To Share Your Passion

4 Keys To Getting Paid By Sharing Your Expertise

Share your passion and expertise with the FullContact Campus Blueprint

You’ve got something to share, something that people will gladly pay to learn and these 4 pillars lay the foundation for sharing your message.   I’m passionate about online  learning and WordPress that’s why I’ve spent the last 19 years online selling my expertise!

Read MoreGet Paid To Share Your Passion

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