Campus News
James Maduk

Book Marketing Made Easy: If You Write it, They Will Come

Here’s a big fear we all have when it comes to writing a book: What if no one buys it? While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others excited about your book and to get them talking and sharing the news with

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Campus News
James Maduk

Easy-Peasy Book Writing: 3 Ideas You Can Use to Write Your Book Today

You know that a book is a powerful tool for a coach. You know that it not only helps to establish your expertise in your market, but it can also exponentially expand your audience. Not only that, but it’s the single best way to get the attention of mainstream press outlets, influential bloggers, and podcasters,

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Campus News
James Maduk

Overcoming Objections: Defeating Your Top Book-Writing Hurdles

You know you need to do it. You’ve had it on your to-do list for years. Your own coach has told you time and again that this is the year you must get your book in print. And yet…nothing. It’s not that you don’t recognize the benefits, or that you don’t want to have a

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Campus News
James Maduk

5 Reasons Every Coach Needs a Book

Struggling to bring in new clients? Not sure what to do next in your marketing plan? There’s one simple answer you probably haven’t considered: Write a book. It’s true. This one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. You’ll experience

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Campus News
James Maduk

Say it With Confidence: How to Discuss Rates Like a Pro

Does the topic of money make your mouth dry and your hands sweat? Do you dread that point in a conversation when someone says, “So what do you charge?” You’re not alone. Most of us have difficulty talking about money—especially when it comes to quoting prices for our own work. But if you’re going to

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Campus News
James Maduk

Stop! Before You Raise Your Rates…Do This

In every coach’s life, there comes a time when you simply have to raise your rates. Maybe you’ve been in business for years without a pay increase. Maybe your skills have recently improved through a new training course or certification. Or maybe you just want to attract a higher caliber of client. Whatever the reason,

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Campus News
James Maduk

The Art of the Discount: How to Never Lower Your Rates Again

It’s happened to every coach and service provider at one time or another—probably more than once. You offer a proposal or contract, only to have your potential client respond with, “That sounds great, but I can’t afford it.” What do you do? For a lot of coaches, their first response is to lower their rate.

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Campus News
James Maduk

No More ROI: The Real Way to Sell High-Priced Packages

Want to know what keeps a lot of coaches and service providers from charging what they’re really worth? It’s that all-too-common belief that “I am not a salesperson.” Combine that with a healthy dose of “It’s rude to discuss money,” and you can see why it’s just easier to keep your rates low. It’s time

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Campus News
James Maduk

Easy Pricing Strategies to Determine Your Rates

It might just be the most stressful decision you ever have to make: what to charge? You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your location, and a host of

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Campus News
James Maduk

Attracting Sponsors for Your Live Event

There are many different places you can locate potential sponsors for your events. You can approach customers, vendors, complementary businesses, or even corporations to become sponsors for your event. Know Your Audience – With everything you do, understanding who your audience is will help you plan better events based on the needs and interests of

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