Campus News
James Maduk

What Your Potential Clients Wish You Knew

Your market is out there, and they are looking for you! It doesn’t matter if you’re a health coach for seniors, a dating coach for middle-aged women, or a business coach for crafty people. You have a large audience, and they are eagerly anticipating the help only you can provide. But you’re missing the mark

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Campus News
James Maduk

Why We Love Group Coaching Programs

While one-on-one coaching might seem to be the holy grail of business, life, and even health coaching, the truth is, many people actually prefer a group program. With one-on-one coaching, it’s just you and your coach. The focus is all on your business, what you did (or did not) accomplish in the last week or

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Campus News
James Maduk

Inviting Giveaway Guests: Make Her an Offer She Can’t Refuse

If you’ve ever been asked to participate in a fire sale or giveaway event, your first thought was very likely “What’s in it for me?” That’s perfectly normal—after all, we’re all in business to make money—and it’s exactly what your guests will wonder when you offer them a spot in your event, too. How you

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Campus News
James Maduk

Giveaway Events: The Money is in the Back End

Think the money is in the list? Think again. The real money is in the follow-up. Without a great back end to support your list-building efforts, you’ll wind up with a huge list of names that do little but cost you money. And nowhere is that more true than with a big giveaway event. Think

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Campus News
James Maduk

Giveaway Events: For Best Results, Make it Easy on Your Partners

Entrepreneurs are busy people. They’ve got staff to manage, ads to monitor, products to create, and family to take care of. So while your giveaway extravaganza is important to her (after all, it will build her list, too) it’s probably not a top priority when it comes to promotion. As the giveaway organizer, it’s your

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Campus News
James Maduk

3 Promotional Strategies You Can’t Afford to Ignore

Working to grow your list? Who isn’t! You’ve no doubt tried all the usual strategies, such as offering a freebie through a pop-up or sidebar form, hosting a free webinar, or maybe even running Facebook ads. And while all those techniques can work, they’re not going to produce a large influx of new names and

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Campus News
James Maduk

Can You Really Build a Business Giving Away Free Stuff?

When it comes to the most commonly heard business advice, “The money is in the list” ranks right up there in the number one spot. Whether you’re a coach, an information product seller, a top-notch service provider, or you’re selling a line of skin-care products, growing your mailing list must be a priority. There’s plenty

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Campus News
James Maduk

The Art of the Upsell

You’ve filled your funnel and you’re starting to see a steady stream of coaching clients on your calendar. Congrats! That’s a great start to building a rock-solid business you love. But the work doesn’t end with that first sale. In fact, it’s just beginning. Your next job is to continue to make offers (and sales)

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Campus News
James Maduk

3 Elements of a Squeeze Page That Converts

It’s the lead in to your funnel. The one thing that must entice prospective clients to hand over their email address, giving you permission to not only contact them in the future, but to actually sell them things. Coaching, DIY courses, affiliate offers and others. Is yours doing its job? Often times it’s not, and

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Campus News
James Maduk

Step-by-Step Sales Funnel Planning

Feeling overwhelmed at the thought of setting up your sales funnel? You’re not alone. Many online business owners fail to properly plan out their funnel, and it shows. They have an opt-in incentive that doesn’t appeal to their audience. Their follow-up emails don’t flow naturally from the opt-in. Messages are unbalanced—either too many sales pitches

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