Month: November 2018

Social Proof Sells: How to Build a Buzz During Your VIP Day and Sell Out Future Events

Selling anything online today requires plenty of “social proof.” Testimonials, “likes” and “shares,” re-tweets and re-grams are all ways of saying “I like this. It’s worthy of my time and money.” For training programs, ebooks and other downloadable items, testimonials are the biggest and best tool in your toolbox. But when you’re running a live …

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Hello Tech Support? How to Tame Those Technical Demons That Hold You Back

No one can know—and do—it all. And if you’re in business, then you know there are a lot of moving parts that all have to be managed. Websites, shopping carts, email managers, video editing, copywriting, and file storage…the list goes on. And here’s where many new (and even some established) business owners fall down. They …

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Money Matters: How to Systematize Everything from Invoicing To Tax Preparation

Here’s an all-too-common scenario: A seemingly successful coach (or service provider) is hard at work growing her business. She’s working lots of hours, and her hourly rate is respectable. But her cash flow is dismal. Why? Because she’s working so hard that finding the time to actually take control of her money is impossible. Invoices …

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