Description: Hopefully you’ll take this 10 minute audio seriously. I like looking for trends in business. Not to create them but rather profit from them. And that’s what got me started thinking today about the " thud factor".
Often referred to as the back end product this big physical high profit, high price tag package of information is the Holy Grail for Internet marketers. Often these heavy home study kits are created by kludging all your other products together or creating a physical copy of a past event like a seminar, with transcriptions of the event and DVD’s of the edited footage.
Many old-school marketers swear by the big physical home study package – I think they are dead! Listen in as I explain how my record collection lead me to this conclusion.