LearnDash Campus Blog

Anatomy of a Landing Page: How to Improve Your Conversion Rates with Three Simple Changes

By James Maduk

Your readers have short attention spans. I’m sure that’s no big surprise to you. In fact, you probably browse the Internet at light speed, too, scanning titles and subheads, skipping to the bottoms of sales pages, and fast-forwarding through videos just so you can get to the next thing. The same is true for your … Read more

Mailing List Management: You’re Asking the Wrong Question

By James Maduk

Here’s the question that’s on everyone’s mind when they start thinking about mailing lists: “Which service should I use?” You’ve probably wondered yourself, and maybe even spent a few hours (or days, or weeks) researching your options. Stop! This is not the question you should be asking (yet). And it’s exactly why so many entrepreneurs … Read more

4 Ways to Get More Eyes on Your Live Videos

By James Maduk

Live, streaming video is the hottest new thing for marketing your coaching or service biz, but if you can’t get eyes on your video, it won’t work as well as it could. And let’s face it; traffic is the toughest nut to crack, no matter which technique you’re using. Here’s how to easily draw a … Read more

Get More Mileage From Live Video With These Quick Tips

By James Maduk

Live video is undoubtedly the hottest new marketing tool to come along in a while. Apps such as Periscope and Zoom and now Facebook Live make it dead easy to anyone with a smart phone to grab their 15 minutes of fame. And if you’re consistent, personable, and have just a bit of luck, you … Read more

Video: Does It Matter? Yes!

By James Maduk

Have you been ignoring the video, hoping it will just go away? Or worse, thinking you can accomplish the same goals without it? I’m here to tell you, the video is going nowhere. YouTube is the second largest search engine in the world, and thousands of hours of video are uploaded each and every day. … Read more

How to Get Over Your Live Video Nervousness

By James Maduk

It’s a rare person who loves public speaking or appearing on video. If that’s you, you can stop reading right now. But if you’re among the (much larger) crowd who suffers sweaty palms, racing heart, and uncontrolled butterflies—and you’re letting these get in the way of your video marketing dreams—then read on. Here’s the thing: … Read more

3 Tips for Better Live Videos

By James Maduk

They’re everywhere. Periscope. YouTube. Facebook. Live video is clearly the hottest thing since Facebook, and marketers in every niche are taking advantage by hosting their own events. Some of them are good. They’re well attended, fun to watch, and you feel like you benefitted from attending. But some of them feel like they’re an afterthought, … Read more

Sales Tips for Reluctant Sales People

By James Maduk

Would it come as a surprise to you if I said we’re all sales people? It’s true. Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch. Every time you … Read more

Fear-Based Decisions Are Bad for Business

By James Maduk

At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of a business … Read more

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