Campus News
James Maduk

Three Rookie Summit Mistakes You’re Probably Making

Hosting a virtual summit? Good for you! You’re in for an incredible experience. Not only that, but you’ll grow your list, make some money, show of your expertise, and even make some important connections with other coaches in your niche. But you can’t do any of that if you’re making these rookie mistakes. Not planning

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Campus News
James Maduk

Virtual Summits: Show Off Your Expertise (Even If You’re a Relative Newbie)

There’s a reason why so many top coaches and service providers are hosting virtual summits: they’re the perfect way to showcase your expertise…even if you think you don’t have any. Seriously, everyone is an expert in something, but if you’re breaking into a new niche, or simply trying to “uplevel” your brand, then a virtual

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Campus News
James Maduk

How to Make Money With a Free Event

If you’ve ever hosted a virtual summit, then you know how much work they can be. You spend weeks planning, foot the bill for graphics and landing pages, shell out for webinar systems, and pay for Facebook ads. Not only that, but you have to invest time and energy in recording interviews and piecing all

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Campus News
James Maduk

The Many Benefits of Virtual Summits

They’ve long been a popular choice for online marketers. But if you’re wondering why everyone is suddenly hosting (or participating in) virtual summits, here’s what you need to know. They make money. Even a free summit has the power to add to your bottom line through “back end” sales. The ability to market to new

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Campus News
James Maduk

Three Powerful Tools That Make Hosting a Virtual Summit Easy

Ask any online event organizer or host what her biggest struggle is, and she’ll nearly always say it’s technology. From not knowing what apps to use to not understanding how they work to fighting to connect them with each other, tech is the one thing that holds most people back from hosting an online event.

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Campus News
James Maduk

VIP Days: The Secret Strategy of Top-Earning Coaches

How many hours per day do you spend on the phone with clients? If you’re like most coaches, the answer is often “more than I want to.” Let’s face it, coaching can be exhausting. Sure, you love working with different clients, and you get a real charge out of being able to help someone overcome

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Campus News
James Maduk

Single Focus: The Secret to Powerful VIP Days

Unlike a 3-day conference or telesummit, VIP days are generally tightly focused with a single goal. You want your client to walk away having solved her biggest business problem (or at least one that’s been holding her back for some time) and be able to jump back into work with a sense of accomplishment. You

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Campus News
James Maduk

Social Proof Sells: How to Build a Buzz During Your VIP Day and Sell Out Future Events

Selling anything online today requires plenty of “social proof.” Testimonials, “likes” and “shares,” re-tweets and re-grams are all ways of saying “I like this. It’s worthy of my time and money.” For training programs, ebooks and other downloadable items, testimonials are the biggest and best tool in your toolbox. But when you’re running a live

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