Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward. He prepared the ground following last year’s harvest. He planted seeds in the spring. He

We’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control. But no matter the reason, there is something to be learned from a lost client. A system to review lost clients will help keep your business improving and growing. Exit Interview Typically done when you leave a job,

We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom

If there is one thing that confounds coaches and holds them back from building a solid business, it’s technology. You struggle to figure out how your autoresponder connects to your website, and what page to send buyers to after they complete their purchase. You’re confused by the sheer volume of choices available for every aspect

Do your clients move predictably from one product to the next, allowing you to accurately calculate your expected income from month to month? Or do you experience radical ups and downs, with some months high and others…well, pretty low? If you’re not able to predict your income each and every month, chances are your funnel

Website? Check. Great sales copy? Check. A variety of products available? Check. Now all you need is steady flow of potential clients in your market. Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds coaches just like you back from success. Maybe you don’t know where to begin, or

Your market is out there, and they are looking for you! It doesn’t matter if you’re a health coach for seniors, a dating coach for middle-aged women, or a business coach for crafty people. You have a large audience, and they are eagerly anticipating the help only you can provide. But you’re missing the mark

While one-on-one coaching might seem to be the holy grail of business, life, and even health coaching, the truth is, many people actually prefer a group program. With one-on-one coaching, it’s just you and your coach. The focus is all on your business, what you did (or did not) accomplish in the last week or

If you’ve ever been asked to participate in a fire sale or giveaway event, your first thought was very likely “What’s in it for me?” That’s perfectly normal—after all, we’re all in business to make money—and it’s exactly what your guests will wonder when you offer them a spot in your event, too. How you