Think the money is in the list? Think again. The real money is in the follow-up. Without a great back end to support your list-building efforts, you’ll wind up with a huge list of names that do little but cost you money. And nowhere is that more true than with a big giveaway event. Think

Entrepreneurs are busy people. They’ve got staff to manage, ads to monitor, products to create, and family to take care of. So while your giveaway extravaganza is important to her (after all, it will build her list, too) it’s probably not a top priority when it comes to promotion. As the giveaway organizer, it’s your

Working to grow your list? Who isn’t! You’ve no doubt tried all the usual strategies, such as offering a freebie through a pop-up or sidebar form, hosting a free webinar, or maybe even running Facebook ads. And while all those techniques can work, they’re not going to produce a large influx of new names and

When it comes to the most commonly heard business advice, “The money is in the list” ranks right up there in the number one spot. Whether you’re a coach, an information product seller, a top-notch service provider, or you’re selling a line of skin-care products, growing your mailing list must be a priority. There’s plenty

You’ve filled your funnel and you’re starting to see a steady stream of coaching clients on your calendar. Congrats! That’s a great start to building a rock-solid business you love. But the work doesn’t end with that first sale. In fact, it’s just beginning. Your next job is to continue to make offers (and sales)

It’s the lead in to your funnel. The one thing that must entice prospective clients to hand over their email address, giving you permission to not only contact them in the future, but to actually sell them things. Coaching, DIY courses, affiliate offers and others. Is yours doing its job? Often times it’s not, and

Feeling overwhelmed at the thought of setting up your sales funnel? You’re not alone. Many online business owners fail to properly plan out their funnel, and it shows. They have an opt-in incentive that doesn’t appeal to their audience. Their follow-up emails don’t flow naturally from the opt-in. Messages are unbalanced—either too many sales pitches

What makes you read a blog post or article or email? Interesting stats? A clever turn of phrase? An attention-grabbing headline? All of those things can pique your interest, but they won’t keep your eyes on the page. For that, you need a story. As a coach, service provider, or blogger, your job is to

The first thing new online business owners learn is the power of the offer funnel. You’ll find WordPress plugins to help you design your funnel and landing-page creators to assist in building it. And yet still your funnel doesn’t perform as it should. So what’s missing? Cohesiveness. I know, I know. You mail regularly. You’re

Ready to start building out your sales funnels? There are just a few things you need before you can get started. Here are some of the most popular options when it comes to putting together both free and paid funnels: Lead Pages—when it comes to building opt-in pages, LeadPages.net is one of the most powerful