Selling Information Products Is a Waste Of Time
Don’t bother selling information products they’re a huge waste of time!
I made my first online sales in 2001, five years after I started trying. Ā I’m not proud of that stat, but it’s true.
I did almost everything wrong. Ā Mostly because I was treating the web like something it wasn’t Ā – a digital transaction. Ā Getting caught up in the technical aspects of online selling is easy and today it’s the biggest problem online sellers face.
A sale whether online or offline is always a psychological transaction, not a digital transaction and if you forget that your sales will suffer.
Still Selling Information Products?
If you are you’re making a mistake. Ā Selling information is like selling digital transactions. Ā It’s the logical part of the sale not the emotional part that drives the behavior of your customers and students. Ā If this all sounds a bit too touchy-feely Ā for you listen in to today’s podcast where I reveal why selling information products is a waste of time.
[podcast]