Can Mattel and A Doll Company Get It Right? Time Magazine profiles a doll company that does it right. Find out how 3 simple steps make it easy to succeed in a crowed market. Better yet, find out how they did it without advertising the “big company” way.
The Return Of The Contest! Contests have always been a part of marketing. Used correctly a well-thought-out contest can provide any size of company with a steady stream of qualified prospects. ONLINE AND OFFLINE! I’d like you to re-consider a contest as part of your marketing mix – but for a different reason than you
This is a true story! Some big brand name firms actually do know what they’re doing when it comes to connecting with their “offline” and “online” customers. Is there really a difference between the two types of customers? Listen and find out as my my kids bug me about “Kellogg Fruit Loops”. I’m sure you
I’m ranting about online and offline marketing again this week. Why? Because it amazes me how some marketers can talk about the difference between online and offline marketing as something new! Business is business – online or offline. Your customers are your customers, no matter how you get your message across to them or how
Hello, In 52 Secrets My Mom Never Told Me About Marketing, I identified three distinct marketing waves. First was the Search Engine Wave, followed by the Affiliate Wave. While these two waves are still important, the third wave was the one that interested me most – and holds the greatest opportunity for profit.